After running Stureplan/Stockholm Nail & Beauty school in the centre of Stockholm, the founders decided to venture out into the development of the brand Sweden Nails. Sweden Nails products are produced in USA and in northern Europe and are reviewed and approved according to European laws and guidelines.
The selected brand name "Sweden Nails" has a symbolic meaning behind the "S".... The "S" stands for Strong, Stylish, Scandinavia, Sweden, Stockholm and of course Stureplan- (Where the brand concept originated).
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